Post by account_disabled on Feb 26, 2024 23:09:03 GMT -6
A maximum of five groups can be compared. Ad design Advertisers can create a total of five different creatives variants A to E. Facebook then delivers these ads evenly to randomly selected and nonoverlapping groups of your specified target people. Tip Ideally the advertisements should be clearly different from each Aother so that you can identify exactly which image element was crucial to success. Delivery optimization With delivery optimization available variants can be selected for the respective campaign goal which contribute to optimizing ad placement. This includes among other things conversions link clicks or landing page views . strategy for example how the ads perform with and without a maximum bid.
The amount of the bid can also be varied. placement With regard to the display of the ads for example manual placement can be tested against Facebooks automated placement . Campaign objectives that can be tested reach conversions traffic leads engagement video views catalog sales Honduras Phone Number List app installs messaging brand awareness Note In order to test a campaign with the goal of Conversion the installation of a Facebook Pixel is required. How To The split test can be easily carried out in the Facebook Ads Manager . To do this a new campaign must first be created. Facebook_Splittest_ Create a new campaign in Ads Manager and select your desired goal . You then agree to the AB test. Facebook_Splittest_ The campaign is now set for a split test.
First create the campaign in the first variant and publish it. facebook_splittest_ After publishing a window appears allowing you to set the variables for the test. facebook_Splittest_ Select the variable to be checked in the dropdown menu . facebook_Splittest_ A second version of the campaign will then appear which can now be set for testing. In this case the ad group variable needs to select a different saved audience for version B. Once it has been set it cannot be undone. facebook_Splittest_ Furthermore the budget and test duration must be determined. For representative results a test time of at least hours is recommended . Facebook often also suggests a budget that you can use as a guide.
The amount of the bid can also be varied. placement With regard to the display of the ads for example manual placement can be tested against Facebooks automated placement . Campaign objectives that can be tested reach conversions traffic leads engagement video views catalog sales Honduras Phone Number List app installs messaging brand awareness Note In order to test a campaign with the goal of Conversion the installation of a Facebook Pixel is required. How To The split test can be easily carried out in the Facebook Ads Manager . To do this a new campaign must first be created. Facebook_Splittest_ Create a new campaign in Ads Manager and select your desired goal . You then agree to the AB test. Facebook_Splittest_ The campaign is now set for a split test.
First create the campaign in the first variant and publish it. facebook_splittest_ After publishing a window appears allowing you to set the variables for the test. facebook_Splittest_ Select the variable to be checked in the dropdown menu . facebook_Splittest_ A second version of the campaign will then appear which can now be set for testing. In this case the ad group variable needs to select a different saved audience for version B. Once it has been set it cannot be undone. facebook_Splittest_ Furthermore the budget and test duration must be determined. For representative results a test time of at least hours is recommended . Facebook often also suggests a budget that you can use as a guide.